William David Barnes, 82, passed away on October 20, 2020. He graduated from ASU in 1960 with a Bachelors in Education. In the 1960s, David was a bank marketing director prior to becoming director of the alumni fund for ASU. In 1971, he co-founded Barnes Associates, Inc., a professional fundraising and political consulting firm and became lead publisher of the National Fund Raiser newsletter. Between 1971 and 2019, David authored four successful books on fundraising and won numerous fundraising awards, including First Place National Winner of the Chrysler-Plymouth Marketing Competition and the American Advertising Association's Silver Triangle Award for best direct-mail copywriting for a non-profit. David served as a member on the national board of directors for both the Association of Fundraising Professionals and the AFP Foundation.



David is survived by two sons, two step-children, and a granddaughter. Memorial contributions may be made in David's honor to: St. Vincent de Paul Society at St. Joseph's Church on Oakdale; the Modesto Junior College Foundation at 435 College Avenue, Modesto, CA 95350; or on-line at The Michael J. Fox Foundation for Parkinson's Research (Source: ASU Foundation)