Brief summary of 2014 membership survey
In September 2013 the ASURA Board approved a survey for its members and potential members to collect data related to three strategic goals:
- Increased Membership,
- Better Service, and
- Review the Community Outreach Portfolio
A survey committee was formed consisting of Barry McNeill chair, Gary Kleemann, Elmer Gooding, Bill Moor, and Glenn Irvin. Over thirteen hundred SurveyMonkey® surveys were sent. Enough surveys were returned to ensure an acceptable margin of error. Data for cohorts consisting of females, males, those who retired before 2003, and those who retired after 2002 subsets were also generated. A single data file, “Compendium of ASURA Survey Data”, was created and a final report to the Board prepared..
Survey conclusions
After reviewing all the data and conclusions for these individual topics it is possible to draw the following conclusions about ASURA from the survey.
- Members give ASURA a thumbs up
- ASURA members are busy
- Members in the newer retirees’ cohort differ from those in the older cohort
- There is very little difference in gender responses
- Members are getting old
- Advocacy efforts are important but need review
- Cost, Transportation, and Location are not barriers to attending events
- Members rate seminars as important
- Community Outreach Projects are doing just fine
Top recommendations
While the overall assessment of ASURA is positive there are some recommendations possible to make ASURA even better.
- Review advocacy efforts
- Review membership recruiting process
- Review membership renewal mailing policy
- Consider enhancing how ASURA uses Prime Times
- Consider enhancing the use of ASURA website
This article was extracted from the final report.