Robert Frank Lusch, 68, passed away on February 23, 2017. He earned his bachelor's degree in 1971 from the University of Arizona, followed by his MBA in 1972. In 1975, he earned his PhD from the University of Wisconsin-Madison, and joined the faculty at the University of Oklahoma. During his career as a professor, he also served on the faculties of ASU, Texas Christian University, and the University of Arizona. In addition to being an internationally recognized researcher and teacher, he also served as the Dean of the Price College of Business at the University of Oklahoma from 1987 to 1992, and as the Dean of the Neeley School of Business at Texas Christian University from 2000 to 2006. In 2006, he returned to his hometown of Tucson where he remained until his death. Robert is survived by his wife, Virginia (Newell) Lusch, two sisters, three children, four grandchildren and two nephews. Visitation and rosary were held on March 2, 2017 at Adair Dodge Chapel, Tucson, AZ. A funeral mass was held on March 3, 2017, at Most Holy Trinity Catholic Church. Burial will take place at Holy Hope Catholic Cemetery. Memorial donations be made to a religious, educational, and/or cancer research charity of your choice.