James C. Cross earned his PhD in Business Administration at the University of Minnesota.

Dr. Cross was an Associate Professor at Arizona State University followed by 34 years at the University of Nevada, Las Vegas. He was currently teaching in the Marketing and International Business Department at UNLV.

Jim was predeceased by his parents, Clinton and Helen Cross.

He is survived by three cousins and by many friends and colleagues in Las Vegas and in Minnesota.

Services were held on May 12, 2023.