H. L. "Bud" Goodall, Jr., 59, passed away on Aug. 24, 2012. A professor of communication at ASU, Goodall was a celebrated scholar and a narrative ethnographer who chronicled the “mysteries” and complexities of communication in relationships, the workplace, and in the national imagination. A prolific author, Goodall published nine scholarly books, numerous textbooks, white papers, book chapters, book reviews and trade books, including a cookbook designed to encourage cross-gendered conversations called, "Food Talk: A Man’s Guide to Cooking and Conversation with Women." As director of the Hugh Downs School from 2004 to 2009, he worked to elevate the research profile and the national reputation of his school and his university. He established the annual Hugh Downs Award for Communication Excellence, which recognized Larry King and Stephen Spielberg. Goodall also was instrumental in creating the Center for Strategic Communication, the first ABOR-approved research center in the school’s history, which was honored by the Applied/Public Policy Research Award from the International Communication Association. He was named a 2012 Outstanding Professor, and listed in Who’s Who in Social Sciences Higher Education. Goodall is survived by his wife, Sandra Goodall, and son, Nicolas.