Gary G. Bitter has researched emerging technologies for the last 45 years. He is interested in any approach that attempts to determine the feasibility of m-learning throughout education. Bitter's research includes the impact of integration of technology into the curriculum on student achievement and attitude, "anytime, anywhere" m-learning, National Student and Teacher Technology Standards for the United States and online, app-delivered/video-based student learning, and teacher professional development. His focus on e-learning explores the viability of the smartphone as a student and teacher resource of the future. This includes personalized (artificial Intelligence) learning, augmented learning, virtual learning, cooperative learning, and project based learning.

Professor Bitter is testing his latest app, eyeObserve, to determine its impact on school district coaching methods. He is currently researching the effect of an m-Learning, English speaking software app on students in Thailand at Chiang Rai Municipality Schools 6 and 7. This research includes delivery of the instruction via apps on smartphones. The apps include 12 instant feedback modules with gamified, progressive lessons which result in faster and more engaging learning results. The present research has now expanded to China, and presently several thousand Chinese students are participating.