Conrad Storad came to ASU in 1986 where he split his time between the ASU News Bureau and Vice President for Research where he was tasked to create a research newsletter. Conrad talks about working in a small-town newspaper, going to graduate school at ASU, working at the National Cancer Institute and returning to ASU. He tells how ASU Research magazine grew to include social science and humanities articles and how he came to publish a research magazine for children, Chain Reaction. The interview ends with how he came to write Don’t Call Me Pig, a children’s picture book.